All Projects 2021-26
Browse a curated collection of B2B and B2C product experiences that I led and shaped from 2021–2026.
AI Playbooks
Conversation Analysis, Intent Classification, Information Architecture, Content and UX Design & Writing, Playbook Strategy, A/B Testing, Solution Consulting.
During 2021-22, I designed and implemented a conversational AI chatbot for Hopin’s events platform, helping qualify high-intent leads and guide first-time buyers to the right resources, while deflecting low-intent queries to support. Served as AI Conversation Designer and Consultant on this six-figure engagement.

AI Playbooks
Conversation Analysis, Intent Classification, Information Architecture, Content and UX Design & Writing, Playbook Strategy, A/B Testing, Solution Consulting.
During 2021-22, I designed and implemented a conversational AI chatbot for Hopin’s events platform, helping qualify high-intent leads and guide first-time buyers to the right resources, while deflecting low-intent queries to support. Served as AI Conversation Designer and Consultant on this six-figure engagement.

AI Playbooks
Conversation Analysis, Intent Classification, Information Architecture, Content and UX Design & Writing, Playbook Strategy, A/B Testing, Solution Consulting.
During 2021-22, I designed and implemented a conversational AI chatbot for Hopin’s events platform, helping qualify high-intent leads and guide first-time buyers to the right resources, while deflecting low-intent queries to support. Served as AI Conversation Designer and Consultant on this six-figure engagement.

Pundit - The Expert App for Homeowners
UI/UX Design, Competitive Research, Personas, User Journey Mapping, Wireframing, Usability Testing | Adobe XD, Figma, Invision, Balsamiq, Google Drawings, LucidChart, Zoom, User Interviews
This case study features a native, responsive web app for homeowners. to deliver speedy solutions to household object purchase, replacement and/or malfunction. I independently designed the user interface and user experience for this app from scratch starting with user research and concluding with usability testing of MVE prototypes.

Pundit - The Expert App for Homeowners
UI/UX Design, Competitive Research, Personas, User Journey Mapping, Wireframing, Usability Testing | Adobe XD, Figma, Invision, Balsamiq, Google Drawings, LucidChart, Zoom, User Interviews
This case study features a native, responsive web app for homeowners. to deliver speedy solutions to household object purchase, replacement and/or malfunction. I independently designed the user interface and user experience for this app from scratch starting with user research and concluding with usability testing of MVE prototypes.

Pundit - The Expert App for Homeowners
UI/UX Design, Competitive Research, Personas, User Journey Mapping, Wireframing, Usability Testing | Adobe XD, Figma, Invision, Balsamiq, Google Drawings, LucidChart, Zoom, User Interviews
This case study features a native, responsive web app for homeowners. to deliver speedy solutions to household object purchase, replacement and/or malfunction. I independently designed the user interface and user experience for this app from scratch starting with user research and concluding with usability testing of MVE prototypes.

Voice UI/UX for In-Car Navigation
Voice Interaction design, User Research, Scripting Prompts, Conversation design | Amazon Developer Console (Alexa Skills Kit), Voiceflow, VoiceX, Lucidchart, Zoom
Scalable AI conversation playbooks that recognized intent and connected prospects to the right next step.

Voice UI/UX for In-Car Navigation
Voice Interaction design, User Research, Scripting Prompts, Conversation design | Amazon Developer Console (Alexa Skills Kit), Voiceflow, VoiceX, Lucidchart, Zoom
Scalable AI conversation playbooks that recognized intent and connected prospects to the right next step.

Voice UI/UX for In-Car Navigation
Voice Interaction design, User Research, Scripting Prompts, Conversation design | Amazon Developer Console (Alexa Skills Kit), Voiceflow, VoiceX, Lucidchart, Zoom
Scalable AI conversation playbooks that recognized intent and connected prospects to the right next step.


